How to Have Clients Who Are Your Ardent Champions

Tales from the Online Marketing Crypt – Vol. 7
Showing Gratitude to The Uncle Toms of the Marketing World

I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom.

Mind you, he didn’t hold a candle to the Uncle Buck character John Candy played, but nonetheless, he has a certain flair to him that makes him stand out from the rest of the family.

One summer, he piled several of us into his old Gremlin—one of history’s dorkiest cars, apparently—and headed to the Abbotsford Airshow. This was before seat belts were mandatory and I’m pretty sure there were seven or eight of us crammed into that little car.

Being the youngest, I was delegated to the back hatch.

I remember the time quite well as it was the year a Canadian Forces CF-101 Voodoo exploded in the sky, literally moments after we all poured out of his car. We wondered if that was a part of the show, but it wasn’t. Thankfully there were no injuries.

Uncle Tom was a storyteller too. He told this Airshow story many times to anyone who would listen, each time adding a new embellished detail for entertainment’s sake.

You couldn’t help but smile, because his energy was infectious—especially when he talked about that beloved Gremlin! Come to think of it, we all have clients like Uncle Tom.

You know the kind. The ones that call you up with some wild idea or new adventure they were just on, wanting to tell you all about it.

They’re the ones that make us smile.

They’re the ones that remind us of all the good things we get to enjoy when working directly with clients.

They’re the ones who don’t fit into any marketing guru’s mold—you won’t win over these unique clients with a 10-step guaranteed checkpoint plan. But you know what? They are the ones who will be your ardent champion and will happily send new clients your way whenever the opportunity arises.

Am I right?

So throw away the guru handbook and do this one thing to keep these rebels in your life: show them gratitude.

Tell them how much you appreciate them. Express how grateful you are when they send someone your way.

And if they’re also in business, be sure to share how much you appreciate them to everyone so others can have the pleasure of having them in their life.

Sometimes we get so caught up on marketing funnels, advertising campaigns and lead generators we forget about the foundation of any business: Good old-fashioned relationships with people!

Whether those people are your version of Uncle Tom or not, being grateful they are in your life and business is one way your business will flourish. I guarantee it!

Nurture those clients that make you smile. Invest in them with your gratitude. You will benefit in so many ways you can’t even imagine it yet!

To your business success, Susan Friesen

What is the best platform to use for video marketing?

Video marketing has become a most important of part of marketing strategy for brands. If you are not doing video marketing and still it is not added to your brand marketing strategy then it probably should be considered now. As per the studies almost 50% of today’s online search engine queries are for any product or services are related to video only.

If you remember, there was a time when MTV channel has arrived then it has completely changed the shape of music industry and after that video became essential for music industry. As there is a saying that “History repeats itself” we can see that video has become once again an essential part. This time it is for the social media marketers and that has an also give a good working opportunity to social media influencers.

As per the studies mobile video will make up 75% of global traffic. For your better understanding below we will list down some social media platforms for video marketing.

1- YouTube
YouTube is one of the top platforms for video marketing or any video content. YouTube does not need any intro or information why it is one of the video biggest platform. A huge number of videos are being watched on a daily basis on YouTube and no one can forget the stars that are made out from YouTube only examples: Justin Bieber, PSY and many more.

YouTube is so much popular that people even forget that it’s a social media platform. People gets connected to it and can connect with each other, share their ideas and many more. People even don’t know that it’s world’s second largest search engine after its parent company Google, with this statement only you can relate how big platform is the YouTube and how much you can gain by doing video marketing for your brand on YouTube.

2- Snapchat
Snapchat is gradually increasing at a very good growth rate and is becoming very popular among young generation. Gary Vaynerchuk (aka Gary Vee) says Snapchat is the https://www.garyvaynerchuk.com/marketing-in-the-year-2016/next big social network for marketing. It’s wise to listen to Gary.

Perks of using Snapchat
Young user base. As per the studies 60% of Americans aged 13-35 use the app. Brands targeting them have the perfect venue.

It gains more attention of the user as when any user opens your snap it covers whole screen of the mobile phone which make user to watch only your brand and their attention is not divided.

It’s not only the young user base Snapchat also has the older user base and has been increasing.

YouTube videos will not work here as Snapchat runs only 10 seconds video so you have to plan your video content production accordingly. You have to give your best shot in that 10 seconds only that user gets attached to your brands and get converted into sales on your store.

3- Vimeo
Vimeo is one of the best video marketing platform for the small business owners or that ones that have their limited budget. Vimeo offers plenty of feature to its users like many video editing options in their free basic plan only. User can also check some basic analytics on Vimeo that is one of the best features for every business owner who is new in the video marketing industry.

The interface of Vimeo is so user friendly that it become very easy to use, create and edit videos. User can directly share the video on various social media platforms like Facebook, YouTube, and Twitter.

Vimeo also offers multiple features and option to user in their analytics tab that helps the business owner to track the performance of their video ad on various social media platforms.